Betteroute is link infrastructure for mobile deep linking, dynamic routing and conversion attribution. Built for teams that outgrew simple links and don't want an enterprise contract.
Free during the beta. No credit card.
Replace stitched-together redirect scripts, link tools and attribution suites with a single platform your team can set up on its own.
Open the right screen in your app, not a dead end. Universal Links, App Links and in-app browser skip.
One link, many destinations. Route by device, country and more, and test two pages against each other.
Follow the click to the sale with pixel and conversion tracking, UTM presets, leads and real-time analytics.
Social apps open links in their own browser, where logins and sessions don't carry over. Betteroute detects it and sends visitors to your app or their default browser.
Rules run in order, top to bottom. Change where a link goes at any time without touching the link or reprinting a QR code.
Connect clicks to leads and purchases, then break results down by campaign, channel and device. Real-time, per event.
Instagram62%
WhatsApp ads24%
Email14%
iOS58%
Android27%
Desktop15%
Pick the job closest to yours and see the route a click takes.
No sales call or integration project to begin. Connect a domain, add your apps and create your first link.
Point a subdomain at Betteroute and we verify it.
go.acme.co CNAME cname.betteroute.coRegister your iOS and Android apps for deep linking.
iOS + Android: verifiedSet the destination, the rules and the tags.
go.acme.co/summerAdd conversion tracking and watch data arrive.
purchase: matched to clickThe pieces teams need around the link, included from day one.
Style them in the editor and change the destination after printing.
Run links and QR codes on your own domain, with verification built in.
Organize links the way your team works and report on any group.
Tag every channel the same way, in one click.
Collect leads on the links you already track.
Connect your apps and invite your team with the right access.
The redirect path stays lean. Everything heavier happens after the visitor has already moved on.
Controls for the link, the visitor and the team, available on every link.
Gate private links behind a password.
Keep the final destination URL out of sight.
Control what a destination learns about where the click came from.
Invite your team with the access each person needs.
Everything in the dashboard is available over the API, so links, domains and rules can live in your own workflows.
Three commitments we hold ourselves to during the beta and after.
Events, conversions and attribution are kept apart, so every number can be checked back to the click behind it.
Self-serve from the first link, with the team a message away when you need us.
The roadmap shows what's live and what's planned. We won't market a feature before it ships.
We onboard in small batches so every team gets attention. The beta is free, and you choose whether to continue when pricing is announced.
Tell us what you use today and what matters most.
We bring teams on in small groups.
Connect a domain, create links and watch data arrive.
Your feedback decides what we build next.
No credit card now, and no surprises later.
Yes. We'll share pricing before launch and you choose whether to continue.
Those platforms go deep but are built around large teams and long setups. Betteroute is self-serve: you connect a domain, create links and see results the same day.
Dub is excellent for link management. Betteroute focuses on mobile deep linking, routing rules and conversion attribution.
Yes. Links, QR codes and redirects all run on your domain.
That isn't decided yet. We'll announce it here before launch.
Tell us what you use when you request access. Import support is shaped by your answers.
Two minutes. Your answers help us choose who to invite first.